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THE NEW NORDIC GROUP

NEW NORDIC GROUP UP CLOSE

New Nordic Group started its South East Asia adventure in Thailand more than a decade ago. Not an unfortunate choice. With the second-largest economy in ASEAN, Thailand is one of the most dynamic countries in Southeast Asia. Hugely popular as favorite tourist destination and that is not just because of its gentle climate. The Kingdom of Thailand is known for some of the best cuisines in the world; beautiful beaches and its rich traditional and intangible cultural heritage. Along the coastline of the Gulf of Thailand, on the Eastern Seaboard, the New Nordic Group pioneered its first hospitality project which rapidly ventured out into a conglomerate of what it is today.

New Nordic’s greatest asset is its workforce. A team consisting of dedicated industry professionals and visionaries, determined to continue growing quality hotel portfolio which optimize values to the group and its stakeholders. A continues search expanding a well-diversified hotel portfolio in high growth segments and new emerging destinations.

New Nordic Group’s vision and strategies apply to all of its brands and partners while allowing them to maintain their own brand identity. Important core values for a sustainable growth are:

OUR VISION

To expand a well-diversified hotel portfolio in high growth segments and new developing destinations. Pairing growth with our mission to create tolerance and understanding across different cultures and borders by bringing people together.

OUR STRATEGY

To ensure sustainable growth and stability in offering innovative and ethical investment opportunities and travel experiences in emerging destinations to everyone, everywhere.

OUR DEDICATION

To look beyond mere personal success and dedicate our efforts to the success of others.

Our values

Family

Our commitment towards our people is to enhance efficiency in a workable environment as well as to lessen reliance on individuals. To inspire our workforce to continue improving themselves with dedication and by learning.

Community

Our commitment being a good and responsible corporate citizen by taking care of our communities and environment with respect for local traditions.

Sustainability

Our commitment to make our world a better place and going above and beyond to reach that goal.

Innovation

Our commitment to improve through development of systems, human capitals and core competencies.

Performance

Our commitment to deliver our promise by sustaining the same high level of quality and similar standards across all brands and destinations.

Simplicity

Our commitment to keep things simple, transparent and acceptable for all.